Saturday, April 02, 2005

Apple iPod Promotional Tie-in

Apple Computer is planning to use the upcoming release of the new Disney/Touchstone movie "The Hitchhiker's Guide To The Galaxy" as part of a large-scale promotion for their iPod gadget, featuring, among other things, newly written guide entries.

Other interactive tie-ins will include a pair of games for mobile phones, and the idea of a console-based video game has been discussed, but there are no definite plans as of this time.

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At 9:40 AM, April 03, 2005, Blogger Caleb said...

I noticed that the UK site had the three trailers then the "ipod trailer" or something like that and that they had a "coming soon" mobile section (


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